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  • Writer's pictureArturo Silva

How I created the animated Identity for a company

The company, Contrast security located in Los Altos, California. Contacted me to do motion graphics and animation work for them on a regular basis.

They wanted to establish an animation style for their videos, that included lower thirds and intro and outro animation. Based on their actual brand look and feel, I took a look at the brand and visual identity and went for a high tech style for the animation and sound design.

Here are some examples of the results:

After that, they wanted to make some dynamic animated typograhy videos. Using the bold look that Contrast uses I did this and many other videos, establishing a new way for the company to communicate new ideas to their clients.

Here's the full video:

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